ABOUT
OUR BRAND
HUMANOS is a premium streetwear fashion brand which is leading a societal movement, founded, and based in Cardiff. The name of the brand translates to ‘humans’ in Spanish and Portuguese, it also reflects the core goal and values of the brand which are to represent our humanity to one another, and build kinder and more inclusive communities by making people feel accepted and welcome regardless of their background, culture, religion, sexuality etc in order to help reduce hate crime.
The founder of HUMANOS came up with the brand as she noticed communities within the UK are becoming disconnected and disjointed, potentially due to events taking place such as BREXIT or terrorism.
The story begins in 2016 when she was a fashion student at University and has friends who felt judged and unwelcome due to the events mentioned which were having an impact on the views of the community. She realised they were noticing the hate crimes and hurtful comments people had made that had made it into the news and were not feeling welcome. She realised that we needed to prove to others that we accept and value them and she then came up with the brand to symbolise our humanity and promote inclusivity and show an act of acceptance of others in UK communities and make it cool and fashionable to be kind.
OUR DESIGNS
HUMANOS designs are handcrafted using different methods They are abstract, creative, modern and are inspired by western society.
The geometric shapes in the designs represent the structure, rules and boundaries we have in this society.
The faceless sketches are our interpretation of how we are viewed by authorities / others without an individual identity or personality and a follower in a crowd.
The animals (stag design) represents the power struggle in society with business and with equality and race.
Each design is hand crafted in the UK with tools and materials such as fabric pens, screen printing by hand and vynl materials using the off cuts to make other designs.
All of HUMANOS t-shirts can soon be purchased with the option to be made from sustainable materials. We will provide this option as we would like people to make a conscious choice for sustainability and to also provide an affordable range so that everyone in the community has a chance to wear HUMANOS and support our goal for more inclusive and kinder communities.
OUR EVENTS
Due to COVID-19 we are running limited events this year and some will take place online. To keep Informed about our events please email humanosfashion@gmail.com.
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